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Uchwepheshe we-Semalt: Hoe Leidt U Door Adverteren Op Facebook

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Ukuze uphumelele ku-inthanethi udinga ithrafikhi, ithrekhi yekhwalithi yendaba. Izivakashi ezichofoza isixhumanisi sakho bese uqhubeka phambili ukuthenga noma ukushaya inkinobho ye-CTA. Ukusesha Injini Yokusesha (SEO) ndawonye ne-Social Media Marketing (SMM) ifuna ukuxazulula ngokweqile le puzzlizi kwabesomabhizinisi abafuna ukuphumelela ku-intanethi - ubiquiti nanostation firmware. Isikhathi esikhulu amabhizinisi akwazi ukwenza inzuzo eningi ngokusebenzisa le ndlela ekwandiseni ukuthengisa kwe-intanethi.

Igor Gamanenko, iMenenja Yokuphumelela Kwekhasimende i-Semalt , yembula imfihlo yokuthi ungasebenzisa kanjani izikhangiso ze-Facebook ukwenza ibhizinisi lakho le-intanethi liphumelele.

Ukuguqula umgwaqo odinga ukuholela. I-Facebook njengomzila wesiteshi sezokuxhumanasiza ibhizinisi lakho lithole izikhuthazo kumakhasimende alungele futhi azimisele emhlabeni wonke. Kodwa-ke, abantu abaqala amawebhusayithi e-commerce bangakwazi uzibuze ukuthi ungakwenza kanjani lokhu ku-Facebook. Izizathu eziningana ukuthi i-Facebook ingasiza kanjani umkhankaso wokuthengisa wakho we-intanethi nge-Facebook kuhlanganisa:

  • 1. Izikhangiso ze-Facebook. Izikhangiso ze-Facebook indlela ethile yokufinyelela abaningi abantu ngaphakathi kwezinketho zakho ze-niche. Okokuqala, izikhangisi ezihlosiwe zingenzeka, lapho izikhangiso zihamba ngqo kubantu abakhona i-niche oyikhethayo. Lokhu kudayiswa kungahle kwenziwe ngokusetshenziswa kwezihlungi ezihlinzekwe njengedatha yemininingwane yabantu nokunye. Futhi, itkungenzeka ukukopisha abalandeli ngokusebenzisa izikhangiso ze-Facebook bese udala uhlu olulandelayo lwabantu abaningi ezindaweni ezibhekiswe kuzo.
  • 2. Ukuthumela okuqukethwe. I-SEO iphathelene namagama angukhiye nokuqukethwe. Ku-Facebook,kunezindlela eziningi zokuthumela okuqukethwe ngendlela yokwandisa isimo sewebhusayithi yakho. Okubaluleke nakakhulu, kuyenza kwakhoIwebhusayithi idala ukuhola kwabantu abangaba amaklayenti esizayo. Futhi, umuntu angalayisha izithombe namavidiyo, okubalwa njengezingxenye zokuqukethwe.Kubuyekezwe ngo-Januwari 2017, i-Google yamemezela ukuthi ulwazi lomsebenzisi kanye nokuqukethwe kungenye yezindlela amawebhusayithi azolunga.
  • 3. Ukwabelana. I-Facebook inenketho yokwabelana ngokuqukethwe. Okuqukethwe okwabiwe kubalwa njenge-backlink yekhwalithi ye-algorithms yokusesha injini ekusizeni amawebhusayithi aphezulu. Ngokushintshanisa okuqukethwe, i-e-commerce yakhoamakhasi wewebhusayithi athola igunya njengoba okuqukethwe okuphumelelayo kuphumelela, kuthuthukise izici zakho ze-SEO ku-Facebook. Ungathola futhi ikhwalithi umkhombandlela wamakhasimende abaguqula njengamakhasimende wangempela.
  • 4. Kufaka inkinobho yokushaya ucingo. Ku-Facebook, kungenzekafaka inkinobho ye-CTA kukhasi le-fan lomkhiqizo noma iwebhusayithi oyithuthukisayo. Isibonelo, enye indlela yokwenza lokhu isebenzisa isiciyokwengeza inkinobho. Kule menyu, ungakwazi ukwengeza izinkinobho eziningi ezifana nokuthenga manje, ukuthenga, ukubhalisa nezinye izinkinobho eziningi. Le nkinobho ye-CTA ingakwazi ukukhuthaza umuntu onentshisekelo ukuba anikeze i-imeyili noma olunye ulwazi lomuntu siqu, ngakho-ke kusiza ukudala ukuhola ohlwini lwakho lwe-imeyili.

Isiphetho

Ukudala imikhombandlela yebhizinisi lakho le-intanethi kufanele ube nalo uma ufuna ukuphumelela ku-intanethi.Emikhankaso eminingi yokumaketha e-intanethi ephumelelayo, ukukhangisa kwe-SEO ne-Social Media kudlala indima ebalulekile ekusunguleni umthamo we-inthanethi oqinileubukhona. Ngenxa yalokho, i-Facebook iyithuluzi lokumaketha eliyigugu lokusebenzisa. I-Facebook inezici eziningi ezingakusiza ukuba ufinyelele abantu abaningi ngaphandlekukhona abanentshisekelo ekukhuthazeni umkhankaso wakho. Ukusebenzisa lesi siqondiso, ungakwazi ukuhlomisa umkhankaso wakho wokumaketha ngalokhuIzici ze-Facebook futhi uzibone zifinyelele imigomo yakho.

November 28, 2017